Part 9/12:
Surveys indicate that consumers spend thousands of dollars annually on dupes. Most reports show that clothing, accessories, and makeup are the categories where dupes are most purchased. In a sample of over 200 respondents, many noted they have spent between $2,000 and $3,000 on these alternative products.
Manufacturers and retailers, especially in China, have built extensive supply chains dedicated solely to producing dupes—ranging from luxury handbags to high-performance electronics. The dupes industry is estimated to be worth billions globally, driven by the insatiable appetite for affordable style and tech.