Part 11/13:
The Wicked phenomenon isn't limited to the screen or stage; merchandise sales have skyrocketed, with items ranging from Funko Pops to Starbucks cups, bookmarks, and even mac and cheese. This merchandising frenzy underscores how the Wicked brand has become a commercial juggernaut, enriching producers and marketers, perhaps regardless of the actual pay practices for cast members.
Looking Forward: Industry Trends and Realities
Ultimately, the case of Grande and Erivo highlights the persistent complexities around pay equity in Hollywood. While some actresses may choose to stand together and demand equal pay as an act of solidarity, systemic industry factors will continue to influence compensation practices.