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Since starting his YouTube channel in 2017, Pak Ed has earned approximately Rp10 billion, marking a significant achievement for someone from a modest background with limited formal education. His success story exemplifies how digital platforms can transform lives, especially when traditional employment avenues are scarce.
Creativity and Resourcefulness
Pak Ed emphasizes the importance of utilizing existing resources around us. For example, he suggests creating content about local plants or traditional fruits like pinang (areca nut), highlighting their benefits through simple tools like a smartphone and Google Lens. He encourages others to think creatively, produce short videos, and focus on themes that hold value—be it health, finance, or education.