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Beyond personal gains, Pak Ed aims to share knowledge that benefits his community. He advocates for creating content tailored to local needs, such as health tips, financial advice, or religious insights that resonate with Indonesian Muslims. The idea is to make content relatable and accessible, using everyday surroundings as material.
Building a Community and Infrastructure
Reaping the rewards from his YouTube success, Pak Ed invested in building a residence on a 1500 m² land plot, which includes a swimming pool, parking area, kitchen, and family space. This space will serve as a "basecamp" for fellow YouTubers, a hub for learning and collaboration, fostering growth within his community.