Part 6/11:
A noteworthy development in the post-pandemic travel landscape is the emphasis on sustainable tourism. According to a WTTC report in collaboration with Trip.com, over 69% of Chinese travelers actively seek green options, including reducing waste, reusing resources, and recycling.
Trip.com’s data reveals that a majority of young travelers are willing to pay extra for carbon offsets via credits, indicating a strong commitment to environmentally responsible travel. The industry is responding accordingly—offering eco-friendly hotel options, promoting the use of public transport, and providing reusable amenities like mugs and toothbrushes.