Part 8/10:
Most noteworthy is China’s significant potential. Despite current travel restrictions, the Chinese upper-middle class remains eager to invest and visit, with many airports within an hour of Niseko, including Dalian, Qingdao, and others. As travel restrictions ease, a surge of Chinese tourists and investors is anticipated, further boosting the market.
Diversifying and Sustaining Year-Round Appeal
One of the ongoing challenges for ski resorts worldwide is how to diversify their appeal beyond winter sports. Niseko and other Japanese mountain resorts aim to become vibrant, year-round destinations. Summer activities such as golf, fishing, hiking, and cycling are gaining popularity, helping to create sustainable tourism models.