Part 2/11:
A Tuby study uncovered that 74% of Millennials and Gen Zers prefer to watch original content rather than reboots or franchise sequels. This trend underscores a desire for fresh, innovative narratives that push creative boundaries, contrasting with the industry's widespread remaking of beloved classics. Furthermore, 71% of these younger viewers want to support independent creators, intentionally seeking out content produced by smaller studios or individual artists, feeling that such choices help foster diversity and representation.