Part 5/10:
This commitment to health is evident in consumer behavior. Nielsen's studies reveal that millennials are increasingly purchasing vitamins, organic and gluten-free products, and engaging in healthier eating habits. They are even turning to online platforms to exercise, with many streaming workout videos at home. One standout example is Yumi Active, a homegrown Singaporean activewear brand that experienced a remarkable 40% growth in 2020 despite the broader retail contraction. Their product range includes versatile leggings, dresses, and tops, designed to blend fitness with casual fashion.