Part 6/10:
Yumi Active exemplifies a broader trend within the global athleisure market, projected to reach nearly $250 billion USD by 2025. As sportswear gains acceptance in everyday settings, brands are emphasizing sustainability and eco-friendly fabrics. Yumi Active's next ambitions include developing sustainable materials and expanding internationally, leveraging digital sales channels to reach global consumers. Their success hinges on consistent engagement with millennial customers, fostering loyalty and adapting to their evolving lifestyle needs.