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China stands as a prime example of the digital hongbao phenomenon. In 2018, approximately 688 million people in China sent or received hongbao via WeChat, with a 20% increase in 2019. Major tech firms like Tencent (WeChat) and Alipay actively promote digital hongbao through festive galas, game shows, and promotional campaigns, encouraging widespread usage among users.
These efforts have not merely been technological but also cultural, breaking traditional barriers and embedding digital hongbao into modern Chinese New Year celebrations. Tech companies have also introduced gamified features, personalization options, and attractive incentives like discounts or virtual gifts—all designed to enhance user engagement and make the process more fun and meaningful.