Part 4/11:
In stark contrast, films that stay within traditional family-friendly, PG-rated fare are outperforming expectations. In 2025, PG-rated family films have generated $2.7 billion in North America alone — surpassing PG-13 and R-rated movies for the first time ever. This marks a seismic shift: for decades, PG-13 films dominated the box office, especially big franchises like Marvel and Star Wars, which heavily leaned into woke narratives during their latest phases.