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Their discovery was facilitated through meetings with industry giants like Columbia Records. Initially signing with an indie label, Red Ink, their success on MySpace prompted Columbia to step in officially. Despite the major label involvement, they note that many labels operated through indie subsidiaries to maintain a semblance of organic growth.
Reflecting on their musical direction, they mention being pushed toward a more mainstream pop sound, with some influence from electronic and “Warp Tour-style” vibes. However, Rick Rubin’s input encouraged them to showcase their original demos, which retained their electronic roots.