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The Chinese Communist Party (CCP) has demonstrated a remarkable ability to shape its international image through strategic alliances with influencers and a targeted propaganda campaign. Popular social media personalities like I show speed and Assan sing praises of China, boosting its appeal among global audiences. Simultaneously, alleged Chinese spies such as Linda Sunn have purportedly infiltrated key local governments to sway policies and messaging in favor of Beijing’s interests.
This dual approach—publicly cultivating a positive impression while covertly influencing policy—highlights China’s sophisticated soft-power tactics. The aim appears to be to generate a more favorable perception of China abroad, regardless of the domestic realities faced by its citizens.