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Meanwhile, Jennifer Lopez is channeling her energy into a grand, highly personal multimedia project that has stunned many observers. Named "This is Me Now," it serves as a follow-up to her 2002 album "This is Me Then." Lopez is self-financing the entire endeavor—forking over an estimated $20 million of her own money—making it a true passion project with a staggering budget.
The project isn't just an album; it’s a multi-layered narrative encompassing a genre-blending musical movie that reflects her romantic and personal history over the past two decades, a documentary chronicling the long process of making the album and film, and various artistic elements that aim to present her life in a new light.