Part 5/10:
The core motivation is to redefine the image of Marjangdong by offering a refined, yet authentic, dining experience comparable to a hotel’s elegant atmosphere. The aim is to provide a space where patrons can enjoy high-quality Korean beef—specifically Hanwoo—in a relaxed and stylish setting, blending tradition with modern design.
Initially, there was significant resistance from family members, especially the father, who believed in preserving the classic visual elements of the area—like neon signage and traditional motifs. The challenge was balancing these nostalgic elements with contemporary aesthetics. The speaker wanted to retain the area's unique identity while making it appealing to a broader, more modern clientele.