Part 7/12:
The halftime performance, featuring Usher, was widely seen as an effort to appeal to millennials, with many noting it as emblematic of nostalgia-driven marketing. Roller-skating routines and pre-recorded guitar performances sparked debates about authenticity and corporate pandering. The selection of performers and specific acts, such as Lil Jon, appear calculated to target specific demographics, with some arguing it’s an orchestrated effort to keep viewers engaged through familiarity and nostalgia.