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A stark conclusion emerges when considering all top 20 films: only two were profitable—Spider-Man: Across the Spider-Verse and Barbie.** The remaining 18 movies all lost money, emphasizing the challenges faced by Hollywood in turning big investments into box office gold.
Why Are So Many High-Budget Films Failing?
Several factors contribute to this trend:
Overreliance on spectacle and franchise fatigue: Many films with massive budgets seem to chase blockbuster marks without delivering compelling stories, leading to audience disinterest and poor box office performance.
Inflated marketing costs: Although the data indicates that profits are calculated with marketing costs included, it's clear that high spending does not necessarily equal high returns.