Part 1/10:

Ford's Strategic Shift: Reconsidering the Broader Vehicle Portfolio

Acknowledging Market Realities and the Need for Change

In recent discussions, Ford CEO Jim Farley outlined a significant strategic pivot aimed at adapting to current market conditions and improving the company's profitability. Despite the impressive scale of the planned investment—approximately $19.5 billion—Farley emphasized the necessity of reevaluating and restructuring Ford's vehicle lineup, particularly in electric vehicles (EVs).