Part 2/10:
He explained that the EV market, especially at the high-end price points of $50,000 to $80,000, has underperformed expectations. The segment of very high-end EVs isn't selling as anticipated, prompting Ford to listen more closely to consumer preferences. The company recognized it must follow the market rather than anticipate a trajectory that isn't materializing. This realization spurred Ford to shift its focus toward a more balanced and customer-aligned portfolio, prioritizing hybrids, traditional trucks, and vans alongside more affordable EV options.