Part 8/10:
In contrast, the US remains the primary market where consumers demand longer range, towing capacity, and durability—characteristics inherently suited to hybrid and traditional combustion vehicles. Farley emphasized that the company's focus on hybrid and electric trucks aligns with American consumer preferences and usage patterns. While high-priced electric trucks costing upwards of $70,000 might not be logical, a long-range electric truck (up to 700 miles per tank) is seen as a game-changer for the North American market.