Part 9/10:
Leaking negative information or "dirt" on competitors and internal issues seems to be a recurring strategy. An example cited was a DC producer trying to mitigate Ezra Miller’s controversies—highlighting how Hollywood insiders sometimes leverage scandal to influence public perception.
Some speculate Disney’s ability to acquire Sound of Freedom—a controversial film—was partly due to “dirt” on the studio, suggesting reputation management is a complex game involving leaks, PR spin, and strategic releases.