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The debate extends into the realm of American sports culture. While football remains predominantly American, music’s globalization means that internationally renowned artists like Bad Bunny are now mainstays in major American events. Many question whether his prominence in the US aligns with his actual influence among the American audience, particularly considering language barriers.
Industry Trends: Cultural Moments and Social Discourse
Historically, the Super Bowl halftime show has served as a platform for cultural moments that spark nationwide conversations. Past performers such as Kendrick Lamar, Rihanna, Dr. Dre, and Beyoncé have used the stage to highlight social issues, push artistic boundaries, and create memorable cultural moments.