Part 1/10:
The New Disney Dilemma: From Middle-Class Dream to Luxury Market
Disney's Price Hikes Spark Public Outcry
This week, Disney faced a barrage of criticism, not only for its recent pricing strategies but also for how its pricing trends reflect a broader shift in American culture and economy. The company announced significant increases to Disney Plus subscriptions, with the standalone plan with ads rising by $2 to $11.99 per month, and the premium ad-free plan jumping by $3 to $18.99. These hikes, the fifth since Disney Plus launched six years ago, have more than doubled the original price, raising questions about affordability and the company's strategic direction.