Part 6/10:
This focus on data allows Disney to tailor a highly segmented experience—offering luxury options to high spenders while making it increasingly difficult for average middle-class families to enjoy the same magic they once could. Back in 1955, a family of four could visit Disneyland for about $30—a sum equivalent to a week’s groceries at the time—feasible for the growing middle class. Today, a similar trip can cost upwards of $8,000, representing over 15% of some families’ annual income.