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Carpenter's musical style and public persona frequently revolve around themes of hatred towards men—missandry—but paradoxically express a desire for romantic or sexual connection with them. This duality is at the core of her brand: she portrays herself as rebellious, provocative, and unfiltered. Her music videos often feature shock value, including dark or exaggerated scenarios, which serve to reinforce her rebellious image.
Some critics view her as intentionally pushing boundaries to garner attention. Her recent music video, for example, is described as "a thing"—implying it is bizarre or unsettling—where the narrative suggests "someone has to die." This over-the-top depiction appears designed to provoke reactions and challenge conventional standards of decency or artistry.