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In the viral footage, Justin Balon is shown repeatedly leaning toward Blake Lively with intimate gestures that go beyond professional acting. He attempts to kiss her forehead, presses his face and mouth against her neck, flicks her lip with his thumb, and caresses her, all while engaging in conversation. Significantly, the video reveals that there was no dialogue or lines exchanged, indicating that these actions happened spontaneously and without prior discussion or consent.
What makes this even more troubling is the apparent lack of an intimacy coordinator on set—an essential safety and consent measure increasingly standard in productions involving intimacy. The absence of such a professional raises questions about boundaries and consent during the filming process.