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Historically, U.S. presidential inaugurations have often been underpinned by a symbolic display of national dignity, which includes the clothing choices of the First Family and their guests. This year marked a noticeable shift, with the involvement of high-end fashion houses like Oscar de la Renta and Usha Vance. Oscar de la Renta, a brand with roots dating back to 1965, though founded outside America, became a focal point as it showcased dresses worn by Ivanka Trump at the inaugural candlelight dinner and Usha Vance at the ceremony.