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Similarly, Melania Trump’s 2017 Ralph Lauren dress, reminiscent of Jackie Kennedy, once sparked a boycott movement under the hashtag #BoycottRalphLauren. Ralph Lauren’s response acknowledged the cancellations but stood firm, emphasizing that once the dresses were chosen, they meant support for the First Lady’s fashion. This highlights a recurring theme: fashion used as an extension of political affiliation, often leading to polarizing reactions.