Part 3/13:
The Guardian further elaborates on this trend, spotlighting collectors of brands like Jellycat, which have cultivated cult followings. For example, a 25-year-old named Andrew Ellie collects Jellycat plushies because they bring him happiness in a world that can often feel unkind and overwhelming. He explains that surrounding himself with these smiley, food-shaped plushies helps him cope with societal stressors and personal anxiety.