Part 11/13:
The discussion extends into consumer culture, where branded items—be it plush toys, specialty cups, or figurines—serve dual roles: bringing joy and signaling identity. For instance, Lady Gaga's social media post featuring her in bed surrounded by colorful squish masts with captions about friendship exemplifies how these objects become symbols of self-love and community expression.
These behaviors echo larger societal trends of commodification, wherein even emotional support or identity affirmation are marketed through consumer products. While this can foster communities and personal comfort, it also raises questions about authenticity and over-commercialization of emotional well-being.