Part 8/11:
One illustrative example is Capitol Land, a local mall operator that embraced the metaverse by organizing a virtual event on Decentraland, a popular virtual world platform. The event featured live music, brand showcases, and virtual treasure hunts with real-world prizes, such as exclusive merchandise and NFTs. Over 1,300 participants took part from their homes, claiming NFTs worth over $17,000 and redeeming rewards physically in the real world.