Part 6/10:
A prime example is Black Bag, which, despite its financial struggles, was hardly promoted or marketed to a wide audience. This lack of awareness further diminishes its chances of success, creating a vicious cycle where studios are less inclined to invest in these types of films.
The Economics of Sequels and Franchise Extensions
An interesting observation is that sequels tend to maintain, if not increase, their box office appeal. The upcoming The Accountant 2, with a budget around $40 million, is projected to gross about that amount during opening weekend—indicating a certain stability for franchise or property-based films.