Part 1/10:
The Turmoil Surrounding Marvel’s "Captain America: Brave New World" Promotion
A Media Campaign in Crisis
The current state of Marvel’s promotional efforts for Captain America: Brave New World has become a textbook example of how not to handle a movie launch. From poorly received statements by actors to politicized narratives, the campaign appears to be suffering from internal and external missteps that could jeopardize its success.