Part 5/11:
Impact on the Marvel Franchise and Hollywood Dynamics
Despite the controversy, industry insiders suggest that Mackie’s comments are unlikely to significantly affect the box office performance of Captain America: Brave New World. Historically, Marvel films tend to perform well regardless of star rhetoric, especially when their commercial prospects are already uncertain. The film's opening weekend reportedly fell short of expectations, with ticket sales under $100 million domestically—a modest figure in the context of blockbuster budgets and marketing costs.