Part 2/11:
The series contextualizes how Joe Francis, the charismatic yet infamous founder of Girls Gone Wild, became a household name. With seemingly relentless energy, Francis managed to sway young women—many of whom were minors—into appearing topless or engaging in more explicit acts on camera, all under the veneer of carefree fun. The franchise quickly amassed a cultural foothold, earning around $20 million in its first two years and becoming a staple of late-night TV infomercials and youth culture.