Part 7/11:
The Role of Third-Party Marketing Companies
Many artists hire marketing firms to promote their music. However, these companies may sometimes use questionable tactics like purchasing fake streams or playlist placements. When hiring such services:
Insist on transparency regarding methods.
Request regular performance reports.
Understand that any breach of platform terms can harm your reputation and earnings.
Legal Reminder: Platforms like Spotify explicitly prohibit pay-for-play arrangements. Violating these terms can result in song removal and platform bans.
Registering Your Music Correctly: BMI, SoundExchange, and More
Proper registration ensures you receive all the royalties owed. The typical "holy trinity" for U.S.-based artists includes: