Part 3/11:
The departure of Kathleen Kennedy, long-time steward of Lucasfilm and the Star Wars franchise, did little to rekindle fan interest. Instead, her stepping down seemed to amplify what many perceive as a state of general indifference. Fans have been beaten down with subpar products, eroding trust and enthusiasm. The recent trailer for The Mandalorian and Grogu (Baby Yoda) received overwhelmingly negative reactions, partly due to awkward marketing choices—such as an ill-received Super Bowl commercial that resembled an old Budweiser ad. Disney’s scramble to release a better-received second trailer only underscores their concern over waning interest.