Part 8/11:
Since Disney took control, franchise engagement metrics—such as merchandise sales and social media activity—have plummeted. Star Wars no longer holds the same cultural dominance it once did, now overshadowed by franchises like Marvel, which has become a new generational benchmark with hits like Infinity War and Endgame. These projects have become the new "big event" spectacles, relegating Star Wars to a secondary position in mass pop culture.