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Set to launch for the 2026 season, Braves Vision plans to produce over 140 games alongside pre- and post-game coverage across their six-state broadcast territory, centered around Atlanta. Chairperson Terry McGurk, a former longtime TV executive at TBS, expressed confidence in the Braves’ ability to handle this ambitious undertaking. According to McGurk, the team is “fortunate to have much of this expertise in-house,” which positions them uniquely to maximize revenue and fan engagement.