Part 2/10:
Blue Sky was launched with the ambition of creating a welcoming social media space, especially appealing to liberals seeking an alternative environment to X. After the 2024 U.S. election, Blue Sky experienced a post-election surge, reaching approximately 42 million registered users by late 2025. This growth was largely fueled by liberals leaving X in protest of perceived bias and moderation policies.
However, despite this initial boom, daily active user numbers told a different story. By late 2025, daily active users plummeted sharply, dropping nearly 40% year-over-year according to data from SimilarWeb. By early 2026, estimates indicate that only about 3.5 to 4.5 million users engaged actively each day—remarkably low for a platform that once aspired to be a serious competitor to X.