Part 6/9:
The emphasis on joy isn’t accidental but deeply rooted in American cultural identity. The narrative of a joyful future is powerful—there is “joy in what is coming,” especially when supported by figures like Harris, seen as embodiments of hope and progress. The celebration of diversity, such as having a woman of color as vice president, adds an emotional layer that fuels enthusiasm and support.
This strategic use of joy, however, is accompanied by a darker side—fear and anger are often used as tools for mobilization, as seen in politics that exploit grievance and retribution. The election campaign becomes a battle between exuberance and despair, with voters pushed toward hope or pushed away by fear.