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One of Porsche's significant issues is pricing strategy. The electric Macan, despite strong sales, is priced roughly 30% higher than the combustion engine variant. The company claims it can't produce a similarly priced EV Macan, which restricts accessibility and hampers sales growth. When Porsche raised prices by an average of 30%, sales didn't increase—in fact, they stagnated or declined, demonstrating the price elasticity in play.
Similarly, the Cayenne Electric launched only this year, but sales of the traditional Cayenne fell 21%. Notably, the Cayenne—once Porsche's best-selling model—has seen its sales slump as consumers shift to electric options.
Model-Specific Trends
Model-by-model analysis reveals troubling trends: