Part 5/11:
Competitive Discounting: Rivals like BMW, Kia, and Mercedes-Benz have engaged in aggressive discounting, especially using post-tax credit incentives, undercutting Polestar’s pricing strategies.
Market Pressures: Tesla’s significant price cuts cause ripple effects across the EV industry, forcing all manufacturers, including Polestar, to adjust. While sales volume increases, profit margins shrink rapidly.