Part 10/13:
While Nike's marketing muscle remains formidable, internal scandals have tarnished its reputation. The company grappled with allegations of doping scandals linked to its distance running program, notably involving coach Alberto Salazar, and broader issues of workplace discrimination and harassment. These controversies culminated in leadership changes, notably the resignation of CEO Mark Parker amidst scandal, and a shift towards external hiring—straying from its heritage of internal innovation.
The company’s focus on data-driven, short-term sales rather than long-term product innovation under new leadership has further compounded its struggles. During this period, Nike's innovation pipeline dulled, and its reliance on past successes—like Air Jordans—became evident as its relevance waned.