Part 10/13:
In response, British Airways’ parent company, IAG, employed strategies reminiscent of anti-competitive tactics—launching their own low-cost routes, saturating the market, and undercutting Norwegian. These efforts successfully suppressed Norwegian’s operations, leading to their withdrawal from long-haul service by 2019. This example illustrates how existing airline alliances and market power are used to eliminate competition under the guise of business strategy.