Part 2/11:
This delay coincided with a broader deterioration of Star Wars's brand perception, largely due to Disney's controversial approach to the franchise's storytelling. The initial Galaxy's Edge experience was deemed a colossal blunder because it was built around a completely new planet filled with characters unfamiliar to mainstream audiences, instead of leveraging the beloved faces of the original films. The decision to focus on new characters from the Sequel Trilogy, which lacked the nostalgic and iconic appeal of Darth Vader, Luke Skywalker, or Princess Leia, alienated longtime fans.