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He describes the process vividly—like buying a lotto ticket, with producers seeking a social media profile that reflected his eccentric personality. His social media at the time was modest, with around 350 followers, but he was known locally for his dance routines and Nacho Libre persona, adding to his appeal. The producers' interest in social media stems from a desire to see “good and bad” qualities, and Big Ed’s quirky entertainment skillset fit perfectly.