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The company's leadership highlighted the significance of celebrating America's sesquicentennial by reinforcing its dedication to the country’s foundational ideals. Ford expressed its gratitude to over 53,000 U.S. manufacturers who produce more than 2.5 million vehicles annually, including 350,000 light-duty vehicles and exports exceeding 311,000 units. At the heart of this initiative is an effort to honor American labor and to reinforce the company's status as a quintessential American automaker rooted in national pride.