Part 7/11:
The era of "creative" tech was overtaken by one of standardization. The drive for efficiency led to products that feel interchangeable, lacking personality and the human touch. This is reflected in the homogenization seen across apps, social media platforms, and devices—everything optimized for ease and engagement but stripped of quirks and soul.
Even tech giants like Apple and Microsoft mainstreamed the idea that industrial design, realistic textures, and playful effects could be corporate priorities, but only when they reinforced marketability rather than genuine creativity.