Part 8/11:
Recently, however, a counter-movement has begun to reclaim the creative spirit. Google's resurgence with the return of Google Labs, experimental models, and playful interfaces signals a fresh appreciation for products built with fun and personality in mind.
Companies like Notion, Airbnb, and even Microsoft have started incorporating playful animations, textures, and personality into their products. Microsoft’s revival of Clippy as a personality-driven assistant is symbolic of this shift. Designers now use effects, colors, and interactions not just for usability but for character, humor, and engagement—elements that foster human connection.